Tuesday, August 28, 2012

Data and Business


Marketers are in continuous search of methods to promote their brands and products, but not all of them succeed. Whatever the result be there is a lot of hard work behind the final product of how to market a product, whom to market, where to market it etc. The question which now comes is how does one arrive at the specific attributes?

There is a lot of raw data, information processing & calculation (which we generally refer to number crunching) that goes behind the scene. If a marketer wants to get positive results, he will need to work with data and numbers as much as any finance guy would have to. There is a lot of information hidden even in the most basic data form of data.



Following things should be kept in mind:

1.  1.  According to the product & market decide on what data would you need.
2.  2.  Break the data into smaller groups & segments that make sense.
3.  3.  Use tools for data interpretation. Excel is one of the simplest still powerful tools which come out as life saving for people whose daily work is to dig into data.
4.  4.  Convert the data into charts & graphs. They tend to give much more information than data itself.
5.  5.  Use all this information to decide the right set of methods to go forward.

Wednesday, June 6, 2012

A New Beginning..


Studying after you have been in job for few years is a different experience, and equally different is the job one takes after completing both of these. There is a lot to learn is what I can say. The daily fun of the college is over, waiting till the deadline to submit the projects is not an option anymore. You can’t bunk your office and also you can’t sleep during the meeting and sessions as you did during lectures in college.
But all this comes with a huge advantage of learning and understanding things first hand and more closely than ever before. So as its said learning never end, and this seems to be just the start of a long journey.

Sunday, March 11, 2012

My YearBook @ Great Lakes Institute of Management

Just a few more days and my MBA journey will finally end, so it is time for writing in yearbook for all the friends. In last one year I have met a lot of people, made many new friends, enjoyed a lot and lived the student life for probably the last time in my life. Our yearbook has limitation of just one page. So here are all the comments my friends wrote about me..

Couldn't have wished for a better start to my blog. Cheers to our friendship..



Shakal se ye jitna masoom lagta hai, utna ye hai bhi. But if you know him like I do, then you realize that beneath that layer of goodness and innocence is a crazy person with dreams as high as the sky. From strangers to common friends to good friends to great friends to best friends to brothers, it has been a long journey full of craziness and happiness and it will continue to be so in the bright future that lies ahead for us. In a strange way, he has been like the elder brother to me, always making sure that I get everything I want. He has financed all of my wild escapades in this college and I'm sure that he continue do so in the future as well, aakhir bhai hai ye mera ;)
...Siddharth Goyal           

We were gud frnds b4 coming to dis college n became bestest in this campus...completely trust him for anything...he is such a friend, philosopher n guide...he is as cute at heart as he appears...n as fun as he doesnt appear;)....one of the strategy geniuses.....n a LaLa in the making(no matter hw much harendra takes him to gym)...is always ready to try out new things...a party animal(after two pegs;)),a gud dancer n a great actor....one of the coolest person I have met....always helped me in maintaining my cool for a short tempered person that I am...have found a best friend for lifetime in you...will keep troubling u even aftr GLIM...Wish d very best of life to you...May you get everything that you dream of...God Bless you:)
...Tripta Kishore               

Oh boy, where do I even begin? Life surely is good for this guy- absolutely apparent when you see this guy eat, drink (what you drink Navin? - Diet Coke??), dance (oh yeah, he can teach you some pretty good Salsa moves) and sleep (which is almost all the time). You probably know him as the guy who sleeps during classes (does not matter if he is on the first bench or the last), even I know him as that boy!! And this guy can TALK for HOURSSSSS on the phone!!! You see a guy from far, sitting on the floor outside his room (our gang generally kicks him out of his own room), charger plugged on to his phone and talking- you know it is Navin! He is also always late, I mean, ALWAYS. He is known for his last minute hurrying. He is a smart worker, definitely not a hard worker. His CP in class is confined to pure gas; give him a hint word and he can chatter away for hours!! Despite this heavy workload (yeah, poor you!), he finds a lot of time to watch prison break (Gawd, how many seasons are there?).This guy is truck loads of fun and an adorable friend.
...Sonali Samyal


hanji lo mil gayi space to write abt new moon,, ooopss navin!! this new moon, new mooners is so much of ur names :D :D i think u r one lucky person..may be its ur good nature, amazing dedication to work for something u like, ur so silent yet expressive nature, and dude u r intelligent just that u don remem the facts to support.. i still cant forget ur interview experience :DDDDD ur always yes to the parties and chicken, ur love for marketing, ur love for technology, my fb partner :D:D be the same.. world is small and we shall meet again!
...Aastha Chalana            

Navin Chand the sleeping beauty....Bohat daring hai...kisi bhi class me so jata hai....aur humesha class me late paunchta hai...Foodie..jo best ko last tak rakhta hai...kisi bhi cheese ke liye mana nai karta...simple, nice, innocent looking (yes...dnt get fooled by his looks) guy. Had faadu fun in pondi and numerous trips to chennai...kisi baat ki tension nai leta..chahe exam ho ya grade...keep up this attitude..wish you the best in life!!!
...Rajiv Garg       


I have space for jus a couple o lines here:(t best example for shakal pe math jao.. kamina hai pooora ye..al it takes is a couple of pegs and dr he is.. was gr8 to knw u dude.. FF Best moments at IIM-K benaras ka paan..gl ka samman.. Apna navin chand..
...A Abdul Shoib Ur Rahman Shoib           

O new moooon...kithe fas gye apan dono, but all that happen happens for the good...it is empirically proven! we got to knw each other a lil' better and became good frnds..all thanks to the forces that brought us to work together, kozikhode trip, block party, group party jo abhi ho na saki n ___ , n _____ n _____!!! Cheers to all the good times spent with u mate, Good time shall continue...Cheers!!!
...Sushant Midha             

..iss prani ko "new moon" k naam se jaana jaata hai..jo ki aamtaur pe Mansarovar,veeranam jheel k andar paya jaata hai aur migration k liye Ontario aur Michigan jaata hai..competitions mein part leke jeetna na toh bus iska shaukh hai balki pesha bhi..abey 2lakh koi inaam mein jeet ta hai..maa kasam :P .. and pool ka isse danda bhi pakadna nahi aata hai but chauda aise hota hai jaise Pankaj Advani ho :P .. a very chilled out guy also known as sleeping beauty of class..wish u loads of happiness and success dude..hope to stay in touch with you aagay bhi.Cheers !! :)
...Vikram Choudhary     


the nick name is Junoon seth.. a person with super cool attitude and a smile that he wears always..anytime u enter his room, he would have something to eat.. rather than enjoying what he wants, he always has to bear the torture of Tripta... stay in touch buddy.. cheers...
...Sandeep S Mehta S Mehta     


Soft Spoken, ace marketer, smart looks and patient listener..jaane kitne hi national level contests jeete hain isne...Nice guy and a nice frnd !!!!!!!!!!!!! All the best and keep rocking !!!!!!!!!!!!!!!!!
...JAYAWARDHAN           


The ice cool chap from Varanasi working with whom in Placecomwas real fun. God bless you
...Amit Kumar Gupta     


Navin : Bas tu hi samjh paya hai dost ! ....Salsa sessions gave me a better chance to know you and i am glad for that...... You have been an intelligent, fun and even smiling guy.... We managed well inspite of "average" salsa partners ( hope they dnt read this) May god bless you and hope our tuning continues. Keep in touch...ol d best fr ur future...god bless .. :)
...Harendra Singh            

Chote bolu to bura mat manana, par kya karu adopt jo kar rakha hai tere ko. Bahut pareshan kiya tune apni BaaS wali malis se lol... my favorite student at Salsa workshops, you are a very sensible guy who is equally sensitive towards others. Remember real happiness is in doing small things the right way!
...Shashwat Rai

Had a brief experience with you over some salsa, but you came across as a very sweet, gentle and humble person, and best of all is that ur a great human being.. With loads of patience to master everything that u do and a perfect cool temperament, i am sure ull go great guns! Silent and sensible, u have everything that'll make u a great success! Wish u all the very best and may all good things come to you :)
...Poonam Surendar Chhabria   


cute guy. Chehre se umar ka pata hi nahin chalta (seriously). A dedicated learner. Always had smile on his face at any time of the practice. Whether its jazz or salsa always enthusiastic for the practice sessions. Prepared the one music for the show many times without losing patience. Keep on rocking ï?? Enjoy and have a great life ahead. :)
...Hemangi Sharma         

"Main aa gayi" This guy makes up algo in mind even for dancing. He does calculations all the time. Super intelligent and sincere but still fun to be around. Our copa was better than the others for sure ;) thanks for all the patience you showed while dancing with me. Wish you all the success in life. Keep in touch :)
...Richa Chauhan             

Ladke massomiyat sirf chehre par hi hai.. Kuch andar jaane k baad jo tu maje karta hai na.. wo to FAADU hai... yakeen nahi hota ki tu itna mastikhor ho sakta hai :)))) Ladke have fun in life and may many more of such trips b planned.. tc god bless :)
...Alfiya Aziz Kagalwala  

The chocolate boy of placecomm :D:D... seriously if placecom had hard working fellows, smart mouths, sharp brains it did have its share of good looks too!! Kudos to Navin Chand.. another Infy mate I never met while in Infy :). It was great working with you. Always smiling with a mischievous look in his eyes, harr IIM mein jhanda laga aaya GL ka. Lucky to have known you.. do keep in touch. I wish you a wonderful career and terrific fun filled life ahead! Go Mr. Marketeer! Cheers!
...Shuchita Shekhar        



A true dost and colleague! How many, seriously how many guest lecture have we organized together! Always been so supportive and never said no for anything. So full of fun and yet so committed! Hope u show this commitment all ur life, in ur work and ur relationships. God bless u always! Best of luck in life and keep in touch! :)
...Noopur Goel 

Ye chota sa pyara sa chupchap sa ladka kaun hai place com mein--This is what i thot abt u when i first saw u in placecom meeting..U always maintain silence n speak only when its required(jz opp. to me) but man u r truly a marketing genius..pta nhi kitne competition jeet chuka hai..GL ki poori fees refund ho gyi hogi abhi tak toh :D :D... U have great talent in u n u r surely gonna have a bright future..Wanna wish u luck n happiness in life..God Bless u
...Sonam Duhan               

Never ever go on his face..he looks to be the most shareef guy, but share a drink with him and then you will get to know the real Navin...it is impossible for anybody to not listen to his stories, test bhi leta hai yeh stories poochte hue...Had a great time with you during the Pondi trip..Wishing you a great future ahead :)..Cheers
...Swati Arora    

Mr Well Dressed at Guest Lectures. Mr Celebrity at B School Competitions and Mr Ice Cool. Always Pleasant, always composed and fun to hang out with. Has a knack of burning the dance floor after a jolly good round of alcohol ( remember Pondy ? ) and makes studying fun.. All the best bro.. Keep dancing..Keep Rocking
...Ashish Malhotra          

i like this boy a lot.. he is always calm composed unruffled by all around him . But what sets him apart is his authenticity. I sincerely wish that we could carry forward a long lasting friendship post college
...Hariher Balasubramanian        

My placecomm mentor.. that was the first interaction with him.. although we never sat down and had a drink together.. he has always been a nice person.. and honest as well ( yes! an honest member of the placecomm -- they do exist!) very helpfun and very charming.. hope u achieve everything u aspire for in ur life man!! keep smiling!
...Shubham Arora           



Navin... my KY team mate and my empirical partner .. the sleeping beauty... found u v gentle, patient and cool as a KY team mate and bit of an introvert and naak pe gussa as an emprcl partner.. chalo all the best for your future..and keep smiling dude :D
...Anuja Dash    


This guy radiates calm! He is the one person whom I would say can handle any situation, or atleast make people believe he can. A really great marketing guy, with latent talents not restricted to one field (does he know that?). He is one of the best listeners I know, and seems to have infinite patience. Way to go Navin! Best of luck!
...Hrishikesh V  



Navin...he misses his breakfast/snacks just to be on time for the village visits..once in the village he starts feeling hungry..a regular customer of the village shops..his was of karma yoga! very cool and soft spoken..thinking abt it now, i have not seen him angry too..sleep is his greatest friend..be it in class or the chair on the security gate..easy to talk to and an interesting personality..Wish you all the Best! :)
...Akhila Prabhakar         


The KY teammate I interacted most with ..The place com & guest lecture organizer ...you have been a true star yaar...I really admire the way you handled everything and turned your way....All the best..m sure you will reach heights with your smartness & skills....
...Aditi Basu       


Sweet and silent :) Good luck with everything :)
...Ramya Bijinepalli         

pyara banda jo 2.5 lakh jeeta..idea..innovator..class mey har angle mey sone waala...wishing you all the best..
...Abhilash Mohapatra    

One of the most chilled out logon ki list pe Navin aata hain, and he is one of those in our batch jo har class me so sakte hain, mind you without getting caught. He seems to be very sincere and caring and offcourse responsible. I am sure we will be in touch and will always ask you, aur bhai kya scene hain phir ?
...Nikunj Jain     

Hardly anyone on this campus is as cool, as soft spoken and as patient as Navin. I was lucky to have him in team for first 3 terms. It was great to know him. There's a lot to learn from him, especially for me. I have never ever sen him worked up or losing temper. An efficient placecom member ... Attended and slept in every guest lecture ... LOL ... I will always cherish our friendship ... take care .. keep in touch .. keep gymming and Cheers ...
...Saurabh Ravindra Joshi

Never saw him speaking....never....nto from glakes but from pune IMS only.....but this guy has one of the most brilliant brains in colg i am sure.....not a surprise that he won one of the most prestigious competitions.....dude hats off ......be silent and be awsum....take care ..but kabhi muskura bhi liya kar.....:P:P
...Saurabh Srivastava